Analytics for Multi-Location Home Services

Analytics built for multi-location HVAC operators.

See tech utilization, call-to-book rate, and margin by location, in one dashboard, updated daily, with a Monday morning brief that tells you exactly where to focus. Built on top of ServiceTitan, QuickBooks, and Google Ads. No reports to run. No analyst to hire.

2+ locations ServiceTitan / Housecall Pro You own everything we build
P
Monday BriefPARAGON · AUTOMATED
MON · 6:00 AM

Last week across your 3 locations

Tech UtilizationHOURS BILLED ÷ AVAILABLE
68%
▼ 4 pts
Call-to-Book RateINBOUND → BOOKED
74%
▲ 3 pts
Gross MarginBLENDED, ALL LOCATIONS
41%
▲ 2 pts
Do this week

1. Review Charlottesville's scheduling queue. The 14% no-show rate is dragging utilization. 2. Pricing review with Roanoke estimators. 3. Shift ad budget toward the source booking at 52%.

Pulled live from ServiceTitan · QuickBooks · Google Ads · CallRail
The whole picture

Every system you run, into one view

We connect the tools your team already uses, centralize the data in your own accounts, and turn it into the brief, answers, and Command Center you act on Monday morning. Decisions, not exports, built for Monday mornings instead of month-end scrambles.

ServiceTitanjobs · dispatch · techs QuickBooksrevenue · margin Google Adsspend · leads CallRailcalls · sources Schedulingcapacity · no-shows PARAGON YOUR DATA WAREHOUSE in your accounts · updated daily Monday briefevery week, automatically Ask anythingplain-English answers Command Centerutilization · margin · leads
Connects to the tools you already run
ServiceTitanHousecall ProQuickBooksGoogle AdsCallRail
The problem

Your dispatch board, your P&L, and your ad dashboard don't talk to each other.

The answer to "how are we doing?" lives in four systems and someone's head. By the time you've pulled the exports and reconciled them in a spreadsheet, the month is already gone, and the location that was quietly slipping has slipped for three more weeks.

Scattered

Multiple tools, no shared view

Field data in ServiceTitan, money in QuickBooks, leads in Google Ads and CallRail. Nothing reconciles automatically, so every number is a manual export away.

Slow

The month's gone before the numbers are

By the time reporting comes together, it's history. You're managing last month, not steering this one.

Invisible

You can feel the drag, not prove it

You know one location is underperforming. You just can't point to the tech, the CSR, or the job type on paper.

Generic

Off-the-shelf tools don't know your business

They don't know your locations, your pricing, or your benchmarks. They report. They don't tell you what to do.

Who we work with

Built for multi-location trade operators

We work with HVAC, plumbing, and electrical operators running 2+ locations on ServiceTitan or Housecall Pro, and with the GMs, COOs, and PE platforms who run them.

Owner-Operators

HVAC Owner-Operators

You run 2–10 locations doing $3M–$50M in revenue. You can feel which location is dragging, but you can't prove it on paper, and by the time the numbers come together, the month is gone.

Trades

Plumbing & Electrical Operators

Same problems, different jobs. ServiceTitan or Housecall Pro for the field, QuickBooks for the books, Google Ads and CallRail for leads, and no single view that shows whether you're winning or losing.

Operations

GMs & Operations Leaders

The owner wants a Monday update. You want tech utilization, call-to-book, and gross margin by location without spending Sunday night in Excel. We build the system that gives both of you the answer.

Private Equity

PE-Backed Roll-Ups

You're consolidating multi-brand home services platforms. We standardize KPI definitions across acquired companies and give your platform team one rolled-up view of utilization, lead conversion, and margin by brand and by location.

You own everything we build.

The data warehouse, the dashboards, the automations, all in your accounts, on your bill. No vendor lock-in, no per-seat licensing, no surprises if we ever part ways.

What you'll see

See your whole operation at a glance

Built from your real data and sliced by location, by tech, and by job category. No spreadsheets. No more waiting on the office to "run the report."

● Live demo
Watch the full 60-second walkthrough
Dashboard shown uses sample data for a fictional operator.
01 · Monday brief

Start the week already caught up.

Every Monday at 6 a.m., a plain-English brief: what moved last week, what needs you now, and what's quietly at risk across every location, written from your live data while you slept. A 60-second read instead of Sunday night in Excel.

monday-brief● MON 06:00
Last week across your 3 locations.
MON · synthesized from ServiceTitan, QuickBooks, Google Ads, CallRail
Revenue
Booked $418K, +9% on the prior week. Richmond carried it. Two large installs closed Thursday.
At risk
Charlottesville utilization fell to 62% on a 14% no-show rate, the highest of the three. Scheduling queue needs a look.
Do now
Roanoke's install ticket is running 11% under the other two. A 15-minute pricing review with the estimators likely recovers it.
Heads up
One ad source is booking at 52% call-to-book. Worth shifting budget toward it this week.
02 · Command Center

Every location, every number, always current.

Not a generic template. A control room shaped to a multi-location operator. The metrics you run on up top, the depth to drill into any number by location, tech, or job type behind them. Updated daily, so a glance tells you exactly where things stand.

command-center● LIVE
Revenue · MTD
$1.4M
▲ 9% vs last mo
Tech utilization
68%
▼ 4 pts
Call-to-book
74%
▲ 3 pts
At-risk locations
1
▲ needs attention
Bookings · last 8 weeks▲ trending up
Margin by location
  • Richmond44%
  • Charlottesville41%
  • Roanoke35%
Field Productivity

Tech Utilization Rate

Hours billed ÷ hours available, broken out by tech and by location. See exactly which techs are dragging the average down, and why.

Revenue Performance

Revenue per Tech

Labor productivity across every individual and every location. The number that tells you whether you have a hiring problem or a routing problem.

Lead Funnel

Call-to-Book Rate

Percentage of inbound calls that convert to booked appointments, by CSR, by source, by location. Where leads are leaking before a truck rolls.

Sales Conversion

Estimate-to-Job Conversion

How many of your quotes turn into completed work, broken out by estimator and job category. The lever that drives revenue without spending more on ads.

Operations

Job Completion Rate

Percentage of dispatched jobs that get completed on the first visit. The number that quietly determines tech utilization, margin, and customer reviews.

Profitability

Gross Margin by Location

Margin rolled up company-wide and broken out by location and job type. See where the profit actually comes from, and which location is quietly underwater.

AI-Powered Insights

Ask your business anything

Every engagement comes with automated monitoring, anomaly alerts, and a weekly Monday Brief built in. The AI Analytics Layer adds a full natural-language interface so anyone on your team (owner, GM, dispatcher) can query the data directly.

Paragon AI: Blue Ridge Home Services (3 locations) Live
Which location is underperforming this month?
Charlottesville is running at 62% tech utilization this month, down from 71% last month. Richmond and Roanoke are both above 70%. The biggest driver is a 14% no-show rate at Charlottesville, the highest across all three locations. Worth reviewing the scheduling queue for next week.
What's driving the gap in Roanoke's gross margin?
Roanoke's gross margin is 6 points below the other two locations this quarter. Labor cost is in line; the gap is on the install side. Roanoke's average install ticket is running 11% under Richmond and Charlottesville. Likely a pricing or quoting issue with one or two estimators. Worth a 15-minute pricing review this week.
Draft a note to the Roanoke GM about it.
Done. Drafted a short note flagging the install-ticket gap, the 11% delta vs the other locations, and a suggested 15-minute pricing review this week. Ready in your drafts to review and send.
Ask a question about your data...

Spot the underperforming location early

Ask which location, tech, or CSR is dragging the average down and get a plain-English explanation of why, not just a number.

Understand margin in plain English

No pivot tables, no SQL. Ask why gross margin slipped or which job category is costing you money and get a direct answer.

Monday Brief, automatically written

Every Monday at 6 a.m., a plain-English summary of last week's utilization, lead conversion, and margin lands in your inbox, with three specific actions to take this week.

Grounded in your live data

Every answer pulls from your actual ServiceTitan, QuickBooks, and Google Ads data. Never a hallucinated number, never a generic response.

A centralized data foundation isn't just good reporting.

It's the infrastructure that makes every AI tool you adopt in the next three years actually work, and most of your competitors won't have it.

How we work

From scattered data to weekly decisions

We start with a paid audit, prove value fast, then build and manage the system ongoing. Every stage is fixed-price and scoped to your setup. No open-ended consulting, no surprise invoices.

STEP 01FREE · 20 MINUTES

Free Intro Call

A no-pressure conversation to understand your current setup, where the reporting pain is, and whether we're the right fit. No commitment, no pitch deck.

  • Review your current tools and data sources
  • Identify your biggest visibility gaps
  • Walk away with clarity on next steps
  • No obligation to go further
STEP 02PAID AUDIT · SCOPED TO YOUR SETUP

Data Clarity Audit

A strategic assessment of how your ServiceTitan, QuickBooks, and lead-gen data flow today: where the visibility gaps are, what's costing you margin, and what to fix first. Delivered as a written findings doc with a prioritized roadmap and ROI estimate.

  • Intake to map your current stack and reporting workflow
  • Review of KPI gaps against the multi-location operator benchmark
  • Written findings: where margin and lead conversion are leaking
  • Prioritized roadmap with a clear next-step recommendation
SPRINT OPTION A

Data Foundation + Reporting

FIXED-PRICE · BY DATA SOURCE COUNT

For operators starting from scratch. Stop pulling weekly reports by hand and reconciling exports from ServiceTitan, QuickBooks, and Google Ads in spreadsheets. We build the data warehouse and reporting layer so leadership has one trusted view.

  • Connect ServiceTitan, QuickBooks, Google Ads, CallRail, and scheduling
  • Build the central data warehouse and home services data model
  • Set up monitoring and failure alerts on the data pipelines
  • Build the operator dashboard: utilization, call-to-book, margin by location
  • Automate the weekly leadership report via email
  • Standardize KPI definitions so every location uses the same numbers
SPRINT OPTION B

Reporting Automation

FIXED-PRICE · BY AUTOMATION COUNT

For operators who already have data centralized but still waste hours every week assembling reports. We build the automation layer on top of what you already have.

  • Build the operator dashboard and KPI views
  • Automate the weekly leadership report via email
  • Create anomaly alerts for utilization, call-to-book, and margin shifts
  • Standardize KPI definitions so locations stop arguing over numbers
  • Cut the time GMs spend on ad hoc reporting requests
SPRINT OPTION C: ADD-ON TO A OR B

AI Analytics Layer

PREMIUM ADD-ON · SCOPED TO YOUR DATA

Ask any question about your business in plain English and get an answer in seconds. No SQL, no analyst, no waiting on the office to run a report. Pairs with Sprint A or B as the premium intelligence layer.

  • Ask any KPI question in plain English, get an instant data-grounded answer
  • No SQL or analyst required; owner, GM, or dispatcher can query directly
  • Automated Monday Brief writing, tuned to your business and locations
  • Custom AI assistants for ops, dispatch, and finance, scoped to your data
  • Every answer grounded in verified data, no hallucinated numbers
STEP 03MONTHLY RETAINER · TWO TIERS

Managed Analytics Retainer

Ongoing management of everything we built, plus a Monday morning brief every week that tells you what happened across every location and what to act on first. The system gets smarter every month.

  • Weekly Monday brief: last week in plain English, three actions for this week
  • Proactive alerts on utilization, call-to-book, and margin anomalies
  • Dashboard updates and KPI refinement as the business grows
  • New automations and data sources added each month
  • Monthly insights call (Growth tier): one thing you didn't know about your own business
Essential
ONGOING VISIBILITY

Weekly Monday brief, anomaly alerts, dashboard maintenance, ad hoc questions. Best for operators who want reliable ongoing visibility without deep engagement.

Growth
VISIBILITY + EXPANSION

Everything in Essential, plus new automations and data sources each month, KPI expansion, and a monthly insights call where we surface something the dashboards alone won't tell you.

Every stage is fixed-price and scoped on the call, so you'll know the number before you commit.
Why Paragon

What makes us different

We're not a big agency. We're a focused partner that builds the right thing, fast.

You own everything

Every system we build lives in your accounts. No vendor lock-in, no dependency on us to keep the lights on. You keep everything if we ever part ways.

No expensive licenses

We build on best-in-class tools that are powerful, scalable, and cost next to nothing. No bloated software subscriptions, just the right tools for the job.

We think in outcomes, not deliverables

Most agencies hand you a dashboard and disappear. We stay focused on the business question (what decision does this need to enable?) and build backward from there.

The Monday morning brief

Every Monday at 6 a.m., a plain-English email: last week's utilization, lead conversion, and margin by location, plus three specific actions for this week. Designed to be the first thing you read with your coffee.

Built for where AI is going

The data warehouse we build today is the foundation for every AI tool you'll adopt in the next three years. Clean, centralized data is what separates companies that benefit from AI from those that can't use it at all.

Alerts, not just reports

Your system flags problems automatically. A location's call-to-book rate dips, a tech's utilization falls below threshold, a job category's margin slips. You're notified before a bad week becomes a bad month.

Get started

See what your operation actually looks like

Book a free 20-minute intro call. We'll learn about your locations, your stack, and where the reporting pain is, and tell you straight up whether we're the right fit. No commitment, no pitch deck.

Book a Free Intro Call
NO COMMITMENT. NO PITCH DECK.